MELINDA ZHOU

Art Director

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Creative Highlights

Explore a selection of innovative retail media projects.

New Year Reset (Someday Starts Today)

Transforming brand narratives through visual storytelling. Poised for customers to tackle their new year’s goals, the New Year Reset omni-channel program is cross-category venture that positions Walmart as a one-stop shop to kick off any new year!

Omni-channel approach, blending social-first storytelling, influencer partnerships, and an in-store experience with curated, affordable finds. Resulting in a trendy, shareable activation that connected audiences online and offline.

Walmart Rebranding

Adapting to modern online shopping behaviors, Walmart embarked on a mission to redesign the interface and improve the overall user experience.

Honest Brand Launch

Honest brand launch, complete with a Jessica Alba shoutout that sparked buzz, boosted awareness, and turned followers into shoppers.

The Beauty Event
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EXPERIENCE

My Creative Journey

Explore my career journey from a designer into art director, shaping innovative retail media strategies and impactful visual narratives. With 10+ years of experience working with multiple brands, driving bold retail, ecommerce, and digital campaigns. I've lead teams to deliver work that not only looks great but performs—boosting results by 80%+ and generating multimillion-dollar growth. Passionate about storytelling, collaboration, and building scalable design systems that help brands connect and thrive.

Hear what others are saying

What makes Mel a truly exceptional leader is her genuine care for the people she works with. She built a tight-knit team of designers where we really looked out for each other and pushed each other to grow — not just in our careers, but as people too. Mel created a space where we felt supported, heard, and excited to do great work together. That kind of leadership is rare, and it made a big impact on all of us.

Isaac Hong
A modern, well-lit retail space with sleek white display counters and shelves. The ceiling features contemporary lighting fixtures, and the space incorporates wood and stone accents. Products are neatly arranged on the shelves, and promotional signs are visible.
A modern, well-lit retail space with sleek white display counters and shelves. The ceiling features contemporary lighting fixtures, and the space incorporates wood and stone accents. Products are neatly arranged on the shelves, and promotional signs are visible.

Sr. Designer | Walmart Connect

I can’t put into words how much I appreciate Melinda. She’s not only an incredibly talented Senior Art Director, but also one of the kindest and most supportive people I’ve had the opportunity to work with.

She played a huge role in helping me get the job I have, and from day one, she’s been someone I could count on. She managed the designers, while also supporting the Art Directors. Always jumping in to help, offering thoughtful feedback, and bringing fresh, smart ideas to the table. And she’s the kind of person you can always talk to, no matter what’s going on.

She’s creative, dependable, and just an all-around amazing teammate. I feel so lucky to have worked alongside her and hope this isn’t the last time we get to work together.

A contemporary retail space with transparent colored panels featuring the names of modern artists and designers. The orange and blue panels provide a vibrant contrast against the showroom, which is well-lit and filled with various design objects and furniture pieces.
A contemporary retail space with transparent colored panels featuring the names of modern artists and designers. The orange and blue panels provide a vibrant contrast against the showroom, which is well-lit and filled with various design objects and furniture pieces.
Kim Hiebert

Art Director | Walmart Connect

★★★★★
★★★★★

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