A visual journey through my work in design and media—driven by purpose, powered by creativity.

CREATIVE PORTFOLIO

New Year RESET

Role: Art direction

A bold, motivational campaign designed to inspire customers to take small, budget-friendly steps toward healthier habits and self-care, reinforcing Walmart’s “Welcome to your Walmart” message. It uses an omni-channel approach—from digital advertising to in-store activation—to empower individuals and groups to begin their wellness journeys today, turning “I’ll do it someday” into "Someday starts today".

Highlights

Multi-channel execution: digital, in-store, and direct marketing
Tone: bold, inspirational, and unapologetically self-centered
Focus on everyday habits that build long-term growth

Someday Starts Today

Visual Storytelling

Crafting compelling narratives to elevate brand experiences through captivating visuals and strategic insights that showcase the essence of retail media.

Walmart Beauty Event

Glow-up Fall Beauty Event

Role: Art direction

Walmart’s Fall Beauty Glow Up Event is an omnichannel campaign designed to inspire and convert Gen-Z, Millennials, and Beauty Enthusiasts to seek Walmart as the beauty destination.

Highlights

Allure Social Partnership: Co-created custom content with Allure featuring beauty experts Colby Smith and Jesa Calaor, spotlighting brands like Got2B, Neutrogena, and Maybelline.
Livestream with Carli Bybel: Hosted a simulcast livestream on Carli Bybel’s Instagram (5M+ followers), driving reach and brand integration for Schwarzkopf and CeraVe.
Refreshed WMC Brand Page: Introduced new UX features like Beauty Affirmations, Ratings & Reviews, and embedded editorial content to merge inspiration with conversion.

+188% YOY

22 Suppliers

Honest Company brand launch

Role: Art direction

I helped bring The Honest Company to Walmart.com for the first time—introducing the trusted, celeb-founded brand to millions of new customers. Partnering with the Honest team and Jessica Alba herself, we launched a high-impact campaign that blended strong digital presence with social buzz to drive awareness and trust.

Highlights

Collaborated on brand integration and on-site experience
Drove seamless collaboration between Walmart and The Honest Company teams

Role: Designer

As part of the team that helped redesign Walmart’s e-commerce platform, we focused on creating a more user-friendly, accessible, and visually cohesive experience. Contributions include building the new design system by developing modular templates and reusable UI components that support scalability and consistency across the site.

Highlights

Developed and implemented responsive templates and UI modules
Ensured design consistency and accessibility across pages
Collaborated with cross-functional teams to support a seamless user experience

walmart rebranding

new site interface

old site interface

kraft brand page experience

Role: Art direction

Led design direction for a custom digital storefront for Kraft on Walmart.com centered around a simple, relatable concept: helping shoppers build their perfect sandwich using Kraft staples—from deli meats to condiments—all in one shoppable experience. A strong example of how thoughtful brand storytelling can drive real retail impact.

Highlights

Everyday Inspiration: Focused on sandwich-making as a relatable, evergreen moment that is not tied to holidays or promos.
Seamless Experience: Designed to integrate naturally within Walmart’s ecosystem, optimized for both mobile and desktop.
Proven Performance: The page drove strong engagement and conversion, leading Kraft to come back for a refresh focused on more high-impact, everyday moments.

Role: Art direction

Provide creative direction for digital display assets across Walmart’s onsite and offsite platforms. The goal was to deliver visually compelling, conversion-driven ad placements that seamlessly integrate into Walmart’s broader brand ecosystem.

Brand Consistency:

Maintained alignment with Walmart’s visual identity across all placements
Integrated brand assets in a way that feels native to the Walmart UI without disrupting the customer journey.

Drive conversion through visuals:

Ensured messaging was direct and tailored to each touchpoint in the funnel.

onsite/offsite display

Walmart Spring Beauty Event

Role: Art direction

Led social-first storytelling for Walmart’s FY26 Spring Beauty Event themed around transformation and real-life beauty. Activated 1,800+ rollbacks across trending brands in skin, hair, and cosmetics.

Beauty Bars helped bring digital trends into physical space—inviting shoppers to test products, chat with beauty pros, and share those moments online.

Conversational tone + emoji-rich copy
Shoppable creator content and stories
26% e-comm growth in Q2 FY26
Drove strong omnichannel engagement and foot traffic

Role: Art direction

Crafted the storytelling and engagement strategy for Walmart’s May National Pet Month, centered on adoption, savings, and community kindness. This brand page featured hundreds of deals and rollbacks on pet essentials—all underscored by community impact and affordability.

Highlights

Partnered with Best Friends Animal Society and Blue Buffalo to promote adoptions.
Hosted fee‑waived adoption events at select stores complete with goodie bags, giveaways, and sampling. Over 150 pets were available for adoption at seven Walmart locations.
Delivered shoppable deals across thousands of pet products—rollbacks on top brands like Blue Buffalo, Fresh Step, Purina Pro Plan, and exclusive lines like Beautiful by Drew Pets.

National pet month

Role: Art direction

Took over a high-stakes brand page project for Rust-Oleum after it faced delays, scope confusion, and design misalignment. The project had undergone multiple design rounds with minimal client satisfaction. I stepped in to provide clear creative direction, streamline messaging hierarchy, and introduce a clean, conversion-focused layout.

Simplified the page with clear storytelling and strong UX, balancing Rust-Oleum’s product depth with Walmart’s eComm standards. Delivered a clean, scroll-friendly design on an accelerated timeline—earning client approval and turning a delayed, high-friction project into a streamlined, shoppable experience.

Rustoleum brandpage

Role: Art direction

Led content and creative for Walmart’s Refine & Shine campaign—an omnichannel Signature Connect program aimed at boosting Health & Wellness sales during the slow summer OTC season. Designed to inspire customers with wellness tips, seasonal routines, and curated product recommendations.

Approach

Created a clean, scroll-friendly brand experience on Walmart.com, blending product education with upbeat, wellness-first storytelling.
Drove engagement through influencer unboxing content, featuring curated kits filled with top supplier items across hydration, immunity, and recovery.
Supported by cross-channel activation—including site, email, and social

Results

Elevated visibility for 20+ participating brands, both on-site and through creator content.
Helped establish a scalable, summer-focused Signature Connect model for mid-year growth in the H&W category.

refine & shine

Role: Designer

I designed impactful presentation pitch decks, print ads, and graphic collateral that elevated the firm’s visual storytelling across channels.

My design work directly contributed to winning key projects, helping the team stand out in competitive bids by translating complex architectural concepts into clean, compelling visuals. From pitch decks to print campaigns, I ensured every asset reflected the firm’s creative excellence and strategic vision.

presentation & Pitch decks

Role: Designer

My time at eBay mainly contributed to the site rebrand, focusing on enhancing user experience through cleaner visuals, streamlined layouts, and a more intuitive design system. My work helped modernize the platform and make it more accessible and user-friendly for millions of shoppers and sellers.

I designed a range of assets including landing pages, emails, onsite modules, and offsite marketing creatives, ensuring consistency across digital touchpoints. From homepage refreshes to campaign-driven visuals, I supported the rollout of a refreshed eBay identity across key customer journeys.