Hi, I'm Melinda...

I'm an Art Director based in the San Francisco Bay Area, with a creative journey that began in Architecture & Interior Design before discovering a deep passion for visual design and digital storytelling. This transition led me into the world of retail e-commerce, where I’ve spent over 10+ years designing engaging, user-centered experiences for two major corporate retailers.

With a strong foundation in design thinking and a sharp eye for detail, I create work that’s not only visually impactful but also strategically aligned with user needs and business goals. From concept to execution, I’m passionate about crafting seamless digital experiences that blend creativity, functionality, and purpose—driving both engagement and results through planning in pixels.